Cameleon was formed with the intention of filling a void. Several companies make women’s handbags that feature a pocket to conceal a firearm, but every single one does so without considering the style of its consumer; as if the only thing of importance on the entire bag is the holster inside.

    We believe differently. We believe that you should not have to choose between function and style. We challenge the idea that cut proof handles and high-grade zippers can only be put on large, awkwardly shaped bags, and most importantly of all, we want our customers to feel like they can use our bags even in times when they are not armed. One bag with an infinite range of uses and possibilities. That is our goal. 

Rugged Rare is the Officially Licensed Manufacture for Smith & Wesson Leather Goods that include Women’s Concealed Carry Bags, Men’s Wallets and EDC Belts.